If you're targeting an educated, much rich listeners next to your message, and your content is a pious fit, in-flight magazines can be one of your highest marketing tools.

A prompt aspect at the statistics should win over you:

-Many of these magazines have postgraduate circulations.

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-Many readers are Frequent Flyers, among the best educated and rich consumers

-60 per centum are men; 40 proportionality women

-74 percent are in the 25-54 age bracket

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-86 proportionality are college-educated

-56 pct taking hold direction positions

-57 percentage have incomes of much than $75,000 a year

Here's what I erudite lately something like piece updating experience information for the in-flight magazines:

-Contact figures for peak of the 22 magazines in my information had exchanged in the second two eld.

-In general, public exposure at maximum in-flight magazines has born from 2002 to 2004.

-Several of the magazines have transformed editors.

-One press has been renamed and reformatted.

-The editors' largest pet annoy is that too many an PR those sway short wise anything nearly the publication. Tom Chapman, skilled worker of "Spirit of Aloha" mag published by Aloha Air, says he's overwhelmed beside PR requests and materials, "99 pct of which is misdirected and I can't perchance use."

-I recovered six magazines, supreme of which serve airlines in the United Kingdom and Europe, and I've another them to my info. Several of them aren't even in the primary media assets directories.

-Editors are increasingly supperless for firm news, provisions trends, fascinating events, holidaymaker attractions and celebrities in cities the airlines spoon over. So cause positive your signal event is recorded in the measures calendar if it's in a metropolis served by one of these airlines.

-Many editors are inert weak with monotonous travelogues along the lines of "how I exhausted my time of year holiday." Don't even harass causing this ram.

If you can reel an idea that's a errorless fit near a magazine's content, an in-flight public press can proceed in thousands of dollars in escaped puff.

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